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Saturday, June 9, 2012
Wednesday, May 30, 2012
Fast Company ? Creative Strategy Lessons from the 100 Most ...
The June 2012 issue of Fast Company highlights the magazine?s list of The 100 Most Creative People in Business 2012. I will admit to not reading all of previous Fast Company 100 Most Creative People in Business lists. This year, however, having Ceelo Green on the cover (along with Purrfect) compelled me to take a shot at reviewing the entire list in-depth for the first time.
And of course, taking the time to read the whole list necessitated coming up with a way to turn the effort into a Brainzooming blog post. My starting idea was to pick one creative inspiration from each of the 100 people and turn the creative lessons into a massive 100-item list post.
After going through and identifying the 100 creative lessons that stood out for me, however, I realized the post was about 3000 words! That is typically a week?s worth of blog posts!
To not overtax you, the list of creative lessons I captured from the Fast Company Most Creative list is going to be spread out over several days in this shortened week. Each lesson references the person whose profile inspired it, along with the number they had on the list.
Today?s list includes thirty-one creative strategy lessons from this year?s list. Other days will include lessons from the list on creative perspectives, storytelling, and disruptive thinking. The hope is the lessons get you thinking even more creatively and provide ideas for enhancing your own creative efforts.
Creative Strategy Lessons from Fast Company ? The 100 Most Creative People in Business 2012 List
Surround yourself with people who have contrasting thinking styles . . . then hold on.? - Flavio Pripas & Renato Steinberg ? Cofounders, Fashion.me (#54)
Success and determining which of your efforts will be successful are for your audience to decide. It?s a numbers game, so launch and see which things will hit.? - Julie Klausner ? Comedy Writer (#59)
If people aren?t buying you based on your talents, maybe it?s because they don?t how your values and goals fit with their aspirations.? - Shara Senderoff ? Cofounder, CEO, Intern Sushi (#63)
Start with your life problems and think through how to solve one of them if you want to make better apps (or maybe anything else).? - Lee Linden ? Cofounder and CEO, Karma (#67)
Really hone what you do strategically by only addressing the most important part of your customer base and quit focusing on everyone else.? - Sarah Robb O?Hagan ? President, Gatorade (#23)
What opportunities exist for your organization to be a creative magnet to your audiences?? ? Marci Harris ? Founder, Popvox (#13)
To build connections online, start with asking questions and offering your knowledge to aid others.? - Claire Diaz-Ortiz ? Manager of Social Innovation, Twitter (#21)
Try presenting an all-or-nothing creative vision and strategy. No room for compromise. Take it or leave it, but don?t tweak it.? - Celestine Maddy ? Founder, Wilder (#99)
To make your creative pitch, play out the negative things that would happen to the potential client if they don?t follow your recommendation and embrace your creativity.? - Laura Mather ? Cofounder /? Chief Strategy Officer, Silver Tail Systems (#16)
Even though it?s easier to sponsor another organization?s event, create a sponsorship property specifically for your organization.? - Abanti Sankaranarayanan ? Deputy Manager Director for India, Diageo (#37)
?I don?t ever want to represent anybody. It?s my duty to enlighten people.?? - Neil Degrasse Tyson ? Host, PBS?s Cosmos and Radio Show StarTalk (#49)
When volunteers are able to use their natural talents and expertise (as opposed to donating time for something they?re not good at doing), you?re more likely to retain them.? - Rachel Chong ? Founder, CEO, Catchafire (#56)
Have a review board comprised entirely of your target market ? even if that?s a group of grade school kids ? to see if what you?re planning resonates with them.? - Olajide Williams -? Founder, President, Hip Hop Public Health (#65)
When you?re getting started, be prepared to chase after possibilities and test cases you hadn?t imagined.? - Glenn Rink ? Founder, AbTech Industries (#71)
If you had one thousand ?followers, friends, and fans that meant something,? that?s better than 10 million unengaged people. (Really? In pure numbers, to get the same amount of participation from 100% of one thousand people, you?d only need 1/100 of 1% participation from 10 million people.)?- Jared Leto ? Entrepreneur, Musician (#72)
Borrow (complete) strong design contexts from outside your industry and apply them to what you do to look different. (Example: Applying Heathrow airport signage to mobile phone interfaces.)? - Jeff Fong ? Design Lead for Windows Phone, Microsoft (#81)
Unlikely customers will stretch your organization?s creativity in finding new ways to solve their problems.? - Hannah Choi Granade ? President, Advantix Systems U.S.A. (#73)
Give your team an assignment from a demanding fictional client to stretch its creativity beyond the marketplace?s expectations and extract your ?creative aspirations from (y)our finances.? ?- Mike Simonian, Maaike Evers ? Designers, Mike and Maaike (#76)
?Seventy percent of an experience should be what consumers know and thirty percent should be surprise and delight.?? - Rachel Shechtman ? Founder, Story (#80)
What are you doing to make ?eye contact? with potential customers virtually? And what are you doing to engage them (with their interests in mind) when they get really close?? - Sam Mogannam ? Owner, Bi-Rite Market (#86)
Find ways for your best customers to share their expertise and hacks with your new customers. ?- Cindy Au ? Community Director, Kickstarter (#82)
Head directly to where your audience is. Do not wait around at your online site. Share your content where they are and get something started.? - Vivi Zigler ? President, Digital Entertainment, NBC Universal (#89)
Manufacture greater scarcity in the experience you create over time to push more robust intensity, deeper interaction, and the possibility of greater participant leadership in shaping the experience.? - Jerri Chou ? Founder, The Feast Social Innovation Conference (#94)
What would your design process look like if the client specified every detail they wanted? Do you think that?s a level of involvement your clients are really seeking?? - Edwin Neo ? Founding Partner, Ed Et Al Shoemakers (#98)
Celebrate customers using your product in incredible ways. Make them the creative heroes of your brand.? - Sally Grimes ? Global Vice President, Sharpie (#100)
Whether in traditional or new media, people spend time with and pass-on content they expect friends will enjoy.? - Ben Smith ? Editor, Buzzfeed (#29)
Great advice from Magic Johnson: ?It?s okay to be famous and be well liked, but you got to start owning things.?? - Shaq ? C?mon. It?s Shaq. He doesn?t need a title. (#74)
When trying to signal your commitment to the market, there?s no short cut to the time advantage of starting now and sticking with it.??- Louren?o Bustani ? Founder, Brazil CEO, Mandalah (#48)
Celebrity still counts for something so find a way to borrow the authority of celebrities to gain attention and action.? - Yael Cohen, Founder ? F*ck Cancer (#38)
Look and create five years ahead. What creative inputs will be important then?? - Carla Schmitzberger ? President, Havalanas (#97)
Look for games as the high impact form of artistic expression for decades to come.? - Chelsea Howe ? Director of Design, SuperBetter Labs (#41) ?-?Mike Brown
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Tuesday, May 29, 2012
The Race To $1,000 Human Genome Sequencing
The graphs in the article are just jaw-dropping. This one shows how the cost per genome should drop if sequencing followed Moore's Law, versus how the cost per genome actually scales ahref=http://www.genome.gov/images/content/cost_per_genome.jpgrel=url2html-18366 [slashdot.org]http://www.genome.gov/images/content/cost_per_genome.jpg>.
With the introduction of next-generation sequencing, the costs have actually dropped much faster than you'd predict if it followed Moore's Law. If it's possible to keep that pace up, then we can expect a $1000 genome in 2014-2015, and a $100 dollar genome two or three years later. My guess is that within 10-20 years we could see the widespread use of genetic screening of embryos for genetic diseases. Right now, this all seems very sci-fi. Like something out of Brave New World, Gattaca, or the Eugenics Wars in Star Trek. But unlike a lot of sci-fi, this stuff isn't fictional because it's technologically difficult/impossible, like a faster than light drive, or a flying car. It's sci-fi because it's too expensive to do right now, but that's going to change rapidly within our lifetimes. The development of tests for Down's Syndrome has already led to a dramatic reduction in the number of children born with the condition, it only follows that the development of new tests will have similar effects with other disorders.
This raises a lot of very thorny questions. Say a fetus tests positive for a mutation that is strongly associated with early-onset Alzheimer's disease. What's the moral choice? Is it moral to abort the fetus and spare them and their loved ones the suffering of Alzheimer's? Or would having that life be better than never being born at all? Or would you be willing to take the bet that in the next 30 to 60 years, they develop the therapies to cure or prevent the disease?
It gets more complicated. What if the fetus tested positive for a gene associated with schizophrenia? It might seem cruel to bring someone into the world knowing that's what they had to face. But this is where the story of genetic determinism put forward by modern medicine breaks down. Schizophrenia has a genetic component, true. What's remarkable is that among identical twins (100% shared DNA) the disease is found in both twins less than 50% of the time. Clearly, there's a very strong environmental component (another striking thing that backs this up is that schizophrenia rates are significantly higher in developed countries than in developing countries). Getting these genes makes you vulnerable, true, but there's a better-than-even chance you won't develop the disease at all. Is a less than 50% chance of developing schizophrenia enough to abort a fetus over?
The issues raised by gene sequencing have been pretty hypothetical up until now. It was too expensive and difficult to look at what genetic cards you'd been dealt. But that's going to change.
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Saturday, May 19, 2012
Ohio Catholic University Drops Student Health Insurance over ...
Students of the Franciscan University in Steubenville, Ohio will have to find their own health insurance coverage. Last Tuesday, their school ended an Ohio student health insurance program in protest against the Obama administration?s contraception mandate and costs associated with other provisions of health care reform.
Effective August 1, 2012, all new plans must cover certain preventive services including contraception. The mandate that religious-based institutions like hospitals and universities provide birth control coverage in their insurance policies is opposed by Catholic organizations. Most look upon the contraception mandate as one that tramples on religious freedom.
Franciscan University, a very conservative Catholic school decided to act by announcing that it will withdraw health plans for students rather than provide for contraceptive services and products which have so far been excluded from its policy.
The University says it will not participate in a plan that ?requires us to violate the consistent teachings of the Catholic Church on the sacredness of human life.?
In addition to the birth control mandate, they citied rising cost of student health care as a reason for their decision. The Affordable Care Act mandates that maximum coverage amount be increased to $100,000 for policyholders. This would result in the student coverage to include many more services, causing policy cost to double by fall 2012 and even triple next year.
Students Told to Find Their Own Coverage
Students have been advised to make their own decisions about coverage. ?We encourage you to decide how you are going to provide for accidents or illnesses requiring visits to physicians, health clinics or the hospital emergency room while you are a student here,? says the University?s website announcement.
While the University may be justified in upholding religious principles, the fact remains that students should not go without health insurance. Many students will likely be covered through their parents? policy, though even this has its limitations. Fortunately, comprehensive, affordable Ohio student health insurance plans are available in the neighborhood. Full-time students under 26 can easily find their own individual health plan with a little professional help.
One Source Benefits offers Many Ohio Student Health Insurance Options
One Source Benefits, an established Ohio health insurance agency, has vast experience in helping Ohio students find individual health insurance to meet their specific requirements. Students can get free quotes and professional guidance to compare plans and choose an affordable option.
This licensed insurance broker helps students compare individual health care plans offered by leading Ohio health insurance companies such as Anthem Blue Cross and Blue Shield, Medical Mutual, United Health One and Humana. These Ohio student health insurance plans have many benefits and the insurance company can also set up payments so that monthly payments are low ? a great deal less than plans available through a school. Call 1-877-549-1212 today for more information.
Contact Details
Tracy McManamon
One Source Benefits
616 Belleview Blvd
Steubenville
OH 43952
Website: http://www.onesourcebenefits.com/
Toll Free Number: 1-877-549-1212
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Thursday, May 17, 2012
Video: Matthews on Celebrity Jeopardy: ?They were good, I was not?
Spurs show no sign of rust, handle Clippers
Tim Duncan had 26 points and 10 rebounds and the San Antonio Spurs, recharged after a weeklong layoff, wore down the busy Los Angeles Clippers to win Game 1 of their Western Conference semifinals series, 108-92 on Tuesday night.
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Thursday, May 10, 2012
Sex Objects: Art And The Dialectics Of Desire | Humor ...
The declaration that a work of art is ?about sex? is often announced to the public as a scandal after which there is nothing else to say about the work or the artist-controversy concludes a conversation when instead it should begin a new one.
Moving beyond debates about pornography and censorship, Jennifer Doyle shows us that sex in art is as diverse as sex in everyday life: exciting, ordinary, emotional, traumatic, embarrassing, funny, even profoundly boring. Sex Objects examines the reception and frequent misunderstanding of highly sexualized images, words, and performances. In chapters on the ?boring parts? of Moby-Dick, the scandals that dogged the painter Thomas Eakins, the role of women in Andy Warhol?s Factory films, ?bad sex? and Tracey Emin?s crudely evocative line drawings, and L.A. artist Vaginal Davis?s pornographic parodies of Vanessa Beecroft?s performances, Sex Objects challenges simplistic readings of sexualized art and instead investigates what such works can tell us about the nature of desire.
In Sex Objects, Doyle offers a creative and original exploration of how and where art and sex connect, arguing that to proclaim a piece of art ?about sex? reveals surprisingly little about the work, the artist, or the spectator. Deftly interweaving anecdotal and personal writing with critical, feminist, and queer theory, she reimagines the relationship between sex and art in order to better understand how the two meet-and why it matters.
Jennifer Doyle is associate professor of English at the University of California, Riverside. She is coeditor, with Jonathan Flatley and Jos
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